The typical CRM (Customer Relationship Management) solution is a hungry beast. It requires that you and your team continually feed information to keep it happy. CRM has proven to be a terrific solution for sales teams to keep abreast of the situation that surrounds each prospect. It helps management look at the sales funnel and keep tabs on the health of the incoming revenue for the company. CRM has created an excellent foundation as we progress as business owners in managing our long term client relationships. But how can you really have a relationship when it’s so one sided. It’s time that the CRM actually connects to the clients and involves them in the process.
The Internet allows us to change the feed the beast paradigm. We can now involve customers into business processes and reduce the workload and increase information accuracy. Clients actually want to be involved through on-line and offline means. They want to be able to access their information from the comfort of their home just as the local news starts. They want to help you keep their information updated and accurate. They want to let you know where there is a problem or a really good idea you should know about. It’s time to evolve CRM into a customer engagement solution.
MioWorks aims to help bridge the gap between CRM and real relationships. Our product aims to help bring you face to face with your clients in a virtual world. MioWorks blends the best of the CRM with several additional applications that allow customers to interact with your business. We call MioWorks a Customer Engagement solution. No longer are you just feeding the beast, but all the people of your business including customers, vendors and even prospects can now participate.
MioWorks starts with a strong CRM foundation where you can track important information about your clients, vendors and employees. Just as you would expect you can keep notes, schedule tasks & to-do items and store files along side each contact in the system. Where MioWorks steps away from the CRM paradigm is through it’s integrated customer portal. With the click of a button you can enable a portal for any of your contacts. Once the portal is enabled, that customer or vendor can now participate directly with you. They can ask you a question, make a suggestions, or request a followup. MioWorks records the information and automatically alerts your team of the new request. The contact can also access important information 24hrs a day. They can view and download files as well as provide approvals or reject with a reason. The client can even manage their own profile information to help you complete important details and keep you up to date on any contact detail changes. As we continue to enhance MioWorks, more and more customer processes will be added to streamline the way you do business giving you a technology advantage over your competitors.
